Jiang Hu Pagbabalot ng Inuming May Alkohol by Wei Li

Jiang Hu Pagbabalot ng Inuming May Alkohol by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2023

Jiang Hu Pagbabalot ng Inuming May Alkohol

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Pagbabalot ng Inuming May Alkohol

Ang Jiang Hu ay isang disenyo ng pagbabalot para sa huang jiu, isang tradisyunal na Chinese na alak na gawa sa bigas. Ang takip ng bote ay sapat na kabigatan upang magamit bilang paperweight, at maaari rin itong ibaligtad at gamitin bilang inuman. Ang bote ay may maliit na sukat, angkop sa karaniwang gawi sa pag-inom. Ang panlabas na kahon ay gawa sa foam sa halip na papel, kaya ang parehong kahon ang nagpoprotekta sa bote habang ito ay inihahatid. Ang mga graphics ay may temang sinaunang Chinese na token at naglalarawan ng buhay ng isang mandirigma. Ang layunin ay magbigay ng bagong imahe sa isang lumang produkto.

The Recognition

About the A' Design Award na Bakal

Ang Jiang Hu Pagbabalot ng Inuming May Alkohol ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Jiang Hu Pagbabalot ng Inuming May Alkohol ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Jiang Hu Pagbabalot ng Inuming May Alkohol ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei