Gui Jiu Shi Jia Alkoholikong Inumin na Packaging by Yunlin Dai and Weiliang Tao

Gui Jiu Shi Jia Alkoholikong Inumin na Packaging by Yunlin Dai and Weiliang Tao is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2023

Gui Jiu Shi Jia Alkoholikong Inumin na Packaging

by Yunlin Dai and Weiliang Tao

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award na Bakal Winner in Pakete Category

14,455

Verified Award Winner

Verify Award Status for #142245

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gui Jiu Shi Jia Alkoholikong Inumin na Packaging

Ang Gui Jiu Shi Jia ay isang disenyo ng packaging para sa isang Chinese baijiu spirit. Ang bote ay parisukat sa harapan, habang ang tanawin mula sa itaas ay pinagsasama ang parisukat at bilog na hugis. Ang hugis ay tumutukoy sa isang kulturang kaisipan na pinagsasama ang matatag na mga prinsipyo at maluwag na pag-iisip. Ang label ay nagtataglay ng batik na disenyo ng mapagmahal na ibon mula sa Guizhou, isang tradisyonal na simbolo ng pagkamapagpatuloy. Ang bote ay tinapos sa pamamagitan ng pagspray, pagbake, at pagbrush, at ang leeg nito ay binalutan ng katad. Ang kahon ay gumagamit ng espesyal na papel, fiber board, silver foil, at metal na signage. Isang apat na kodigong sistema ang sumusuporta sa proteksyon laban sa pekeng produkto.

The Recognition

About the A' Design Award na Bakal

Ang Gui Jiu Shi Jia Alkoholikong Inumin na Packaging ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Gui Jiu Shi Jia Alkoholikong Inumin na Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Gui Jiu Shi Jia Alkoholikong Inumin na Packaging ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimensions & Packaging: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Design Challenge: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Research: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Project Duration: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Operation Flow: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Team Members: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu