Shguijiu Dian Packaging ng Bote ng Baijiu by Liang Chen

Shguijiu Dian Packaging ng Bote ng Baijiu by Liang Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2023

Shguijiu Dian Packaging ng Bote ng Baijiu

by Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

A' Design Award na Ginto Winner in Pakete Category

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Verified Award Winner
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Colors

The Design

About Shguijiu Dian Packaging ng Bote ng Baijiu

Ang Shguijiu Dian ay isang disenyo ng packaging para sa isang high-end na pangregalong Baijiu mula sa Shanghai. Ang hugis nito ay hango sa Shanghai Tower, ang pinakamataas na gusali sa Tsina. Ang kristal na bote at ang parang salaming metal na takip ay tila iisang hugis, na may paikot na mga kurba at asimetrikong anyo. Ang panlabas na kahon ay silver plated at silindriko, na may hindi regular na kurbadong ibabaw. Ang panlabas na kahon ay may sukat na 110 mm ang diyametro at 330 mm ang taas, at ang bote ay may sukat na 80 mm ang diyametro at 300 mm ang taas. Ang parehong bahagi ay maaaring itago at ipakita, na nakakabawas sa basura.

The Recognition

About the A' Design Award na Ginto

Ang Shguijiu Dian Packaging ng Bote ng Baijiu ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Shguijiu Dian Packaging ng Bote ng Baijiu ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Shguijiu Dian Packaging ng Bote ng Baijiu ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensions & Packaging: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tags: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Production Technology: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Design Challenge: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Research: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiration: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Project Duration: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Operation Flow: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Team Members: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Image Credits: Creative Director: Chen Liang