Snow Draft Beer Pakete ng Serbesa ni China Resources Snow Breweries Ltd.

Ang disenyo na Snow Draft Beer Pakete ng Serbesa ni China Resources Snow Breweries Ltd. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2023

Snow Draft Beer Pakete ng Serbesa

ni China Resources Snow Breweries Ltd.

Kliyente: China Resources Snow Breweries

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Snow Draft Beer Pakete ng Serbesa

Ang Snow Draft Beer ay isang serye ng packaging para sa isang purong malt na draft beer, na ginawa bilang lata na aluminyo at boteng salamin. Ang disenyo ay sumusunod sa minimalistang pamamaraan at gumagamit ng aurora green at purong puti bilang mga pangunahing kulay. Ang mga guhit na linya ng malt, hops at mga alon ng tubig ay tumutukoy sa tatlong sangkap ng pagse-serbesa. Ang boteng salamin ay bahagyang pinakitid sa gitna para sa komportableng hawak at may nakaukit na mga karakter ng kaligrapiyang Tsino na nangangahulugang puro at draft. Ang bote ay naglalaman ng 460 ml at ang lata ay naglalaman ng 500 ml. Ang pinag-isang disenyo ay naglalayong ipahayag ang kadalisayan at sariwang lasa.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Snow Draft Beer Pakete ng Serbesa ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Snow Draft Beer Pakete ng Serbesa ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Snow Draft Beer Pakete ng Serbesa ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Mga Sukat at Packaging: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Mga Tag: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Teknolohiya sa Produksyon: aluminum can and glass bottle
Hamon sa Disenyo: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Pananaliksik: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inspirasyon: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Tagal ng Proyekto: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Daloy ng Operasyon: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Mga Miyembro ng Koponan: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess