Happy Petty Pangunahing Function: Packaging para sa Pagkain ng Alagang Hayop by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.
BronsePakete· 2023
Happy Petty Pangunahing Function: Packaging para sa Pagkain ng Alagang Hayop
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award na Bronse Winner in Pakete Category
Verified Award Winner
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About Happy Petty Pangunahing Function: Packaging para sa Pagkain ng Alagang Hayop
Book Text: Ang Happy Petty ay isang disenyo ng packaging para sa pagkain ng pusa. Ginagamit ng serye ang anim na iginuhit na mga karakter, at ang bawat karakter ay tumutugma sa magkaibang uri ng pagkain ng pusa. Nagbabago ang kasuotan, kulay, at mga graphic na elemento mula sa isang karakter patungo sa susunod, kaya't ang bawat pakete ay may natatanging personalidad. Ang mga karakter ay inspirasyon mula sa mga pigura sa tanyag na mga painting at mula sa mga sikat na personalidad sa fashion. Ginamit ang mga maliwanag na kulay upang makahikayat ng atensyon at lumayo mula sa tradisyunal na packaging ng pagkain ng alagang hayop. Layunin ng disenyo na ipahayag ang pagsasama ng makabagong tao at kanilang mga alagang hayop.
The Recognition
About the A' Design Award na Bronse
Ang Happy Petty Pangunahing Function: Packaging para sa Pagkain ng Alagang Hayop ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Happy Petty Pangunahing Function: Packaging para sa Pagkain ng Alagang Hayop ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Happy Petty Pangunahing Function: Packaging para sa Pagkain ng Alagang Hayop ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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