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Rivalta Etiketa ng Bote ng Alak by Ximena Ureta

Rivalta Etiketa ng Bote ng Alak by Ximena Ureta is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.


PilakPakete· 2023

Rivalta Etiketa ng Bote ng Alak

by Ximena Ureta

Client: Santa Ema

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #144823

Colors

The Design

About Rivalta Etiketa ng Bote ng Alak

Ang Rivalta ay isang etiketa ng bote ng alak at disenyo ng packaging na nilikha para sa isang limitadong produksyon ng red blend. Ang etiketa sa harap ay inilimbag sa uncoated at water-resistant na papel gamit ang offset technology na may limang espesyal na kulay, matt silver foil, silkscreen varnish at mechanical relief. Ang etiketa sa likod ay inilimbag gamit ang digital technology sa tatlong espesyal na kulay. Ang papel ay sertipikado para sa responsableng pamamahala ng kagubatan at lumalaban sa pagtanda at ultraviolet na liwanag. Ang mga pulang tono at isang detalyadong ilustrasyon ay gumugunita sa pinagmulang Italyano ng tagapagtatag na pamilya, na nagbibigay sa presentasyon ng eleganteng karakter.

The Recognition

About the A' Design Award na Pilak

Ang Rivalta Etiketa ng Bote ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Rivalta Etiketa ng Bote ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Rivalta Etiketa ng Bote ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines.
Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
Dimensions & Packaging
The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light.
Bordeaux label dimension: 4.7cm x 16.7 cm.
Back label dimension: 11.7cm x 8.4cm.
Tin capsule printed in two colors.
Tags
Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema.
Production Technology
The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr.
The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief.
The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors.
Design Challenge
The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated.
Research
The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result.
Inspiration
Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once.
Project Duration
Rivalta was launched in June 2022 in Chile as the first market.
Operation Flow
This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others.
Team Members
Art direction and design: Ximena Ureta.
Image Credits
Image #1, #2, #3, #4: Jorge Brantmayer.
Image #5: Ronald Caro.

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