Huanghelou Ang Beer Packaging by Jin Zhang

Huanghelou Ang Beer Packaging by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2023

Huanghelou Ang Beer Packaging

by Jin Zhang

Client: Huanghelou

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Huanghelou Ang Beer Packaging

Ang Yellow Crane Tower ay ang pinakasikat na landmark building sa Wuhan, China. Ang seryeng ito ng mga beer ay ang mga imaheng lata ng lungsod na inilunsad ng Yellow Crane Tower. Inirerekomenda nila ang Wuhan sa lahat sa pamamagitan ng beer, isang pang-araw-araw na produkto ng mamimili. At sa pamamagitan ng paggamit ng berde, na kumakatawan sa sigla at kalusugan, at misteryosong lila, upang ipakita ang kasaganaan ng lungsod mula araw hanggang gabi. Sa mga tuntunin ng pagpili ng elemento, hinanap ng taga-disenyo ang pinakakinakatawan na elemento sa iba't ibang lugar ng lungsod upang ilarawan, at nagdagdag ng mga eksena ng karakter upang gawing mas buhay at mas malapit sa mga mamimili ang buong buhay.

The Recognition

About the A' Design Award na Bronse

Ang Huanghelou Ang Beer Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Huanghelou Ang Beer Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Huanghelou Ang Beer Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Research: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Duration: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patents: The intellectual property/patents/copyrights belongs to Yellow Crane Tower