Zhong Yuan No. 1 Pakete ng Tsaa by Tiger Pan

Zhong Yuan No. 1 Pakete ng Tsaa by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2023

Zhong Yuan No. 1 Pakete ng Tsaa

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #145467

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Colors

The Design

About Zhong Yuan No. 1 Pakete ng Tsaa

Ang Zhong Yuan No. 1 ay isang disenyo ng pakete para sa Maojian tea, isang tradisyonal na tsaang Tsino na itinatanim sa mga hagdan-hagdang taniman. Dahil ang lasa ng tsaa ay magaan at banayad, pinanatiling pino at elegante ang disenyo ng pakete. Ang lata ng tsaa ay gawa sa tinplate na may embossing at gold stamping, at pinagsama ang matte at varnish na mga finish. Ang hugis ng lata na may takip ay nagpapaalala sa isang tagapitas ng tsaa na nakasuot ng sombrero. Ang panlabas na kahon ay gawa sa pasadyang papel at isinasara sa pamamagitan ng isang hinubog na sinturon na inspirado ng mga frame ng bintana ng mga lumang bahay ng mga magsasaka ng tsaa. Tunay na mga dahon ng tsaa ang nagpapaganda sa sinturon.

The Recognition

About the A' Design Award na Pilak

Ang Zhong Yuan No. 1 Pakete ng Tsaa ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Zhong Yuan No. 1 Pakete ng Tsaa ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Zhong Yuan No. 1 Pakete ng Tsaa ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan