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Mugo Ang Label Ng Bottled Soda by Tanya Dunaeva

Mugo Ang Label Ng Bottled Soda by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.


BronsePakete· 2023

Mugo Ang Label Ng Bottled Soda

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Mugo Ang Label Ng Bottled Soda

Ang mugo soda ay binubuo ng apat na uri ng inumin na Mocktails, Lemonades, Spicy syrups at Energetics. Ang lahat ng mga recipe ay eksklusibong naimbento. Ang orihinal na diskarte sa mga paglikha ng Produkto ay nangangailangan ng katulad na diskarte sa Packaging Design. Ang solusyon sa problemang ito ay isang Typographic. Ito ay batay sa disenyo ng klasikong etiketa ng tradisyonal na mamahaling inuming may alkohol, ngunit upang maipakita ang pagka-orihinal at pagiging bago ng produkto, na may makabuluhang muling pag-iisip ng mga klasiko. Ang multi-layered at contrasting na istraktura ng disenyo ay ginagawang indibidwal at kapansin-pansin ang disenyo.

The Recognition

About the A' Design Award na Bronse

Ang Mugo Ang Label Ng Bottled Soda ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Mugo Ang Label Ng Bottled Soda ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Mugo Ang Label Ng Bottled Soda ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging
Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags
Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology
The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge
The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research
After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration
The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration
Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow
This is a standard bottle with twisted cap
Patents
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Team Members
Tanya Dunaeva
Image Credits
All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin

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