Digital Human Plataporma ng Live na Pagsasahimpapawid by Baidu Online Network Technology Beijing

Digital Human Plataporma ng Live na Pagsasahimpapawid by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software Competition Category.

PilakMobile· 2023

Digital Human Plataporma ng Live na Pagsasahimpapawid

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award na Pilak Winner in Mobile Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Plataporma ng Live na Pagsasahimpapawid

Ang Digital Human ay isang plataporma ng live na pagsasahimpapawid na binuo sa teknolohiya ng artificial intelligence. Sinusuportahan ng plataporma ang paggawa ng digital human, pagbuo ng live room, at interaksyon ng tao at kompyuter. Ang mga AI anchor ay nagsasahimpapawid nang tuloy-tuloy sa loob ng dalawampu't apat na oras bawat araw, na nag-aalis ng pangangailangan para sa mga tauhan sa lugar at mga pisikal na studio. Maaaring i-customize ang imahe ng bawat anchor upang tumugma sa identidad ng isang brand. Ang mga sari-saring virtual na eksena ay nagpapababa ng gastos sa pagbuo at naglalahad ng mga katangian ng produkto at mga konsepto ng brand. Ang layunin ay bawasan ang gastos at kahirapan ng live na pagsasahimpapawid.

The Recognition

About the A' Design Award na Pilak

Ang Digital Human Plataporma ng Live na Pagsasahimpapawid ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Digital Human Plataporma ng Live na Pagsasahimpapawid ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Digital Human Plataporma ng Live na Pagsasahimpapawid ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.