Gamma Pribadong Bangko by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyong Maluho Competition Category.

BronseLuho· 2023

Gamma Pribadong Bangko

by Victor Weiss

Client: Victor Weiss

A' Design Award na Bronse Winner in Luho Category

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Verified Award Winner
Verify Award Status for #147498

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Colors

The Design

About Gamma Pribadong Bangko

Ang Gamma ay isang pribadong bangko na idinisenyo bilang isang eksklusibong club na tanggap lamang sa pamamagitan ng imbitasyon para sa pamamahala ng yaman. Ang membership ay ipinagkakaloob sa pamamagitan ng detalyadong metodolohiya at pagsusuri ng mga ari-arian. Iginagalang ng disenyo ang mga klasikong touch point ng isang matandang bangko habang nagdaragdag ng mga makabagong pasilidad. Kasama sa gawain ang pagpapangalan, brand strategy, visual identity, pagpapaunlad ng produkto, arkitektura, at graphic design. Ang bawat bagong miyembro ay tumatanggap ng signature package na may gintong barya na nagbubukas sa Gamma Club, isang kahon ng tabako, at isang rhodium pen. Ang layunin ay pangalagaan ang interaksiyong pantao sa gitna ng isang digital na lipunan.

The Recognition

About the A' Design Award na Bronse

Ang Gamma Pribadong Bangko ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Gamma Pribadong Bangko ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Gamma Pribadong Bangko ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release