AI Conversational Banking Aplikasyon ng Mobile Banking ni Uxda

Ang disenyo na AI Conversational Banking Aplikasyon ng Mobile Banking ni Uxda ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software.

GintoMobile· 2023

AI Conversational Banking Aplikasyon ng Mobile Banking

ni Uxda

Kliyente: Uxda

Nagwagi ng A' Design Award na Ginto sa Kategoryang Mobile

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Mga Kulay

Ang Disenyo

Tungkol sa AI Conversational Banking Aplikasyon ng Mobile Banking

Ang Bella ay isang aplikasyon ng mobile banking na nakabatay sa isang conversational interface. Ang mga serbisyo sa pagbabangko ay inihahatid sa pamamagitan ng text chat at mga voice command sa halip na mga menu at button. Maaaring tingnan ng mga customer ang balanse ng kanilang account, magbayad, mag-ipon, mamuhunan, mag-donate at humingi ng payo sa pananalapi sa pamamagitan ng pag-type o pagsasalita ng isang simpleng utos. Kinukumpirma ng aplikasyon ang bawat kahilingan bago ito isagawa, at may virtual assistant na sumusuporta sa mga kaugnay na aksyon sa pang-araw-araw na pamumuhay. Layunin ng disenyo na gawing mas natural, mas madaling ma-access at mas maginhawa ang pagbabangko para sa pang-araw-araw na paggamit.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang AI Conversational Banking Aplikasyon ng Mobile Banking ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang AI Conversational Banking Aplikasyon ng Mobile Banking ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang AI Conversational Banking Aplikasyon ng Mobile Banking ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
Mga Sukat at Packaging: When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
Mga Tag: mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
Teknolohiya sa Produksyon: Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
Hamon sa Disenyo: Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
Pananaliksik: Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
Inspirasyon: AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
Tagal ng Proyekto: Project started in November 2019 and finished in November 2020
Daloy ng Operasyon: As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
Mga Miyembro ng Koponan: Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer
Mga Credit ng Larawan: UXDA LLC