The Donn Ang Single Malt Irish Whisky ni Tiago Russo and Katia Martins

Ang disenyo na The Donn Ang Single Malt Irish Whisky ni Tiago Russo and Katia Martins ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2023

The Donn Ang Single Malt Irish Whisky

ni Tiago Russo and Katia Martins

Kliyente: The Craft Irish Whiskey Co.

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa The Donn Ang Single Malt Irish Whisky

Ang Donn ay sumisimbolo sa pinakabata sa hanay ng The Craft Irish Whiskey Co.; isang gateway sa mga pangunahing halaga ng brand bilang isang nakaka-engganyong karanasan sa paligid nito o anumang produkto na binuo ng CIWC. Walang accessory ang natitira, walang masyadong maliit na detalye. Mula sa isang nakakagambala, disenyo ng bote ng pahayag, hanggang sa isang nakaka-engganyong see-through na kahon, mahahanap ng user ang bawat isang bahagi na tunay na makakapagbigay ng perpektong karanasan sa whisky para sa isa. Ang salamin, pipette at mga bato, lahat ay ligtas na nakalagay sa suede na backing ng kahon, na lumikha ng isang secure na display ng mga accessory, na kinumpleto ng malambot na touch ng leather na nagdedetalye.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang The Donn Ang Single Malt Irish Whisky ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang The Donn Ang Single Malt Irish Whisky ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Donn Ang Single Malt Irish Whisky ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Mga Sukat at Packaging: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Mga Tag: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Teknolohiya sa Produksyon: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Hamon sa Disenyo: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Pananaliksik: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspirasyon: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Tagal ng Proyekto: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Daloy ng Operasyon: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Mga Miyembro ng Koponan: Tiago Russo
Katia Martins
Jose Augusto
Mga Credit ng Larawan: The Craft Irish Whiskey Co.