Naked Nature Ang Snack Bar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.
BronsePakete· 2023
Naked Nature Ang Snack Bar
Client: Depot Creative
A' Design Award na Bronse Winner in Pakete Category
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- Verified Award Winner
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The Design
About Naked Nature Ang Snack Bar
Nangungusap ang Naked Nature sa isang mundo na lalong bumabalik sa kapaligiran. Ang taga-disenyo ay lumikha ng isang disenyo at pandiwang diskarte para sa tatak pati na rin ang lahat ng mga disenyo ng packaging. Ang mga lasa ng brand ay ipinapahayag sa pamamagitan ng malaki, matapang na iginuhit ng kamay na palalimbagan na nakaumbok mula sa pack, isang pagtango sa katotohanang ang mga lasa sa loob na hindi maaaring itago. Ang wika ng tatak ay mapaglaro at tapat tulad ng packaging. Ang likas na katangian ng bar ay makikita sa mga napapanatiling kredensyal nito, gamit ang isang home compostable wrapper. Ang SRT's ay naka-print na CMYK na may 1 spot color at isang all-over satin aqueous varnish.
The Recognition
About the A' Design Award na Bronse
Ang Naked Nature Ang Snack Bar ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Naked Nature Ang Snack Bar ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Naked Nature Ang Snack Bar ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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