Reshock Coffee Ang Packaging Ng Produkto by Weiche Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.
BronsePakete· 2023
Reshock Coffee Ang Packaging Ng Produkto
by Weiche Wu
Client: Reshock Coffee
A' Design Award na Bronse Winner in Pakete Category
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- Verified Award Winner
- Verify Award Status for #150344
The Design
About Reshock Coffee Ang Packaging Ng Produkto
Ang Reshock Coffee ay isang Taiwanese brand mula sa Chiayi County. Pinipili ng founder ang magandang kalidad ng mga butil ng kape na itinanim sa Ali Mountain, at ipinakilala ang mga ito sa mundo. Ang disenyo ng Reshock Coffee ay hango sa ganda ng tanawin ng pagsikat ng araw sa bundok. Inilalarawan ng logo ang kapaligiran ng magandang vibes na ito. Ang kahon ng regalo ay nagpapakita ng paglalakbay ng pagsikat ng araw, at ang mga panloob na pakete ay nagpapakita ng mga elemento ng kalikasan at kultura mula sa napakalaking lupaing ito. Sa pamamagitan ng pag-unbox sa kahon, hindi mo lang matitikman ang magandang kalidad ng kape na ito kundi maranasan mo rin ang kahanga-hangang sandali ng pagsikat ng araw mula sa bundok.
The Recognition
About the A' Design Award na Bronse
Ang Reshock Coffee Ang Packaging Ng Produkto ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Reshock Coffee Ang Packaging Ng Produkto ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Reshock Coffee Ang Packaging Ng Produkto ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
- Dimensions & Packaging
- 420 mm x 200 mm x 40 mm
- Tags
- coffee, packaging design, sunrise, Ali Mountain, Taiwan
- Production Technology
- The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
- Design Challenge
- Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
- Research
- Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
- Inspiration
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
- Project Duration
- The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
- Operation Flow
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time. - Patents
- Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021. - Team Members
- Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang - Image Credits
- Photographer: Weiche Wu
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