Japanese Sake Ang Disenyo Ng Packaging by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.
PilakPakete· 2023
Japanese Sake Ang Disenyo Ng Packaging
Client: Hasegawa Brewery Co.
A' Design Award na Pilak Winner in Pakete Category
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The Design
About Japanese Sake Ang Disenyo Ng Packaging
Ito ay isang espesyal na disenyo ng sake na ginawa upang gunitain ang ika-180 anibersaryo ng Hasegawa Sake Brewery. Ang 180 taon ng tradisyonal na panlasa at kasanayan ay naipasa sa mga henerasyon, at ang tree ring ay ginamit bilang pangunahing visual upang ipahayag ang kasaysayan at ang hinaharap. Ang mga kulay ng buong panlabas na kahon ay inspirasyon ng pagpipinta ng tinta upang ipahayag ang tradisyon at karangyaan. Ang commemorative logo ay naka-print sa ginto upang tumugma sa family crest ng brewery. Ang bote sa loob ay isang contrasting black na imahe. Ang pagkamagaspang ng bote ay nagpapahayag ng bigat ng tradisyon at teknolohiya.
The Recognition
About the A' Design Award na Pilak
Ang Japanese Sake Ang Disenyo Ng Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Japanese Sake Ang Disenyo Ng Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Japanese Sake Ang Disenyo Ng Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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