Galaxy Trail X Pakete ng Pagkain para sa Mid-Autumn Festival by Hu Jijun

Galaxy Trail X Pakete ng Pagkain para sa Mid-Autumn Festival by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2023

Galaxy Trail X Pakete ng Pagkain para sa Mid-Autumn Festival

by Hu Jijun

A' Design Award na Ginto Winner in Pakete Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Trail X Pakete ng Pagkain para sa Mid-Autumn Festival

Ang Galaxy Trail X ay isang disenyo ng packaging ng pagkain para sa Mid-Autumn Festival na binuo kasama ang isang planetarium. Ang panlabas na balangkas ay isang pilak na metal na kahon na hugis tatsulok, isang anyo na pinili dahil sa kaugnayan nito sa kalawakan at komunikasyon. Hindi tulad ng karaniwang patag na mga kahong bakal, ang itaas na bahagi ng balangkas ay nakaangat ng isang sentimetro, na nagpapahayag ng hangaring lampasan ang patag na anyo at abutin ang mga bituin. Ang panloob na lining ay pumalit sa plastic foam sa pamamagitan ng isang istrukturang karton na nakapirmi gamit ang magkakakabit na tabs at walang pandikit. Ang kahon ay may sukat na 361 x 312 x 75 milimetro.

The Recognition

About the A' Design Award na Ginto

Ang Galaxy Trail X Pakete ng Pagkain para sa Mid-Autumn Festival ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Galaxy Trail X Pakete ng Pagkain para sa Mid-Autumn Festival ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Galaxy Trail X Pakete ng Pagkain para sa Mid-Autumn Festival ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /