Una Luna Collection Pagpapaketeng Kendi by Olha Takhtarova

Una Luna Collection Pagpapaketeng Kendi by Olha Takhtarova is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2023

Una Luna Collection Pagpapaketeng Kendi

by Olha Takhtarova

Client: Sot B&d

A' Design Award na Pilak Winner in Pakete Category

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Colors

The Design

About Una Luna Collection Pagpapaketeng Kendi

Ang Una Luna ay isang disenyo ng packaging para sa isang koleksyon ng mga tsokolateng may lamang liqueur. Ang bawat kendi ay pinuno ng timpla ng liqueur, binalot ng manipis na balat ng asukal at isinawsaw sa Italian dark chocolate. Iniiwasan ng packaging ang mga larawan ng mga sangkap. Sa halip, ang bawat lasa ay ipinapahayag sa pamamagitan ng mga abstraktong hagod ng brush at mga kulay. Ang kahon ay inimprenta sa buong kulay sa karton, na may gold foil embossing at selective varnish sa ibabaw ng mga ilustrasyon. Ang itim na background ang bumabalangkas sa mga matitingkad na hagod at nagbubuklod sa koleksyon sa iisang linya.

The Recognition

About the A' Design Award na Pilak

Ang Una Luna Collection Pagpapaketeng Kendi ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Una Luna Collection Pagpapaketeng Kendi ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Una Luna Collection Pagpapaketeng Kendi ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
Dimensions & Packaging: The package consists of a shell and a base bottom.
Shell size 227mm x 83mm
Bottom base size 226mm x 82mm
Tags: Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
Production Technology: Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
Design Challenge: The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
Research: The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
Inspiration: Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art.
Project Duration: June 2022 - October 2022.
Ukraine
Operation Flow: The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
Image Credits: Illustration by Olha Takhtarova