Not Always Fun Ang Print Ad by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyong Panlipunan Competition Category.

PilakPanlipunan· 2023

Not Always Fun Ang Print Ad

by Squared

Client: Squared

A' Design Award na Pilak Winner in Panlipunan Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Ang Print Ad

Ang kampanya ng ad ay naglalayong itaas ang kamalayan tungkol sa Harlequin syndrome. Ito ay isang sindrom na nakakaapekto sa autonomic nervous system at nauugnay sa kawalan ng pagpapawis at pamumula ng balat sa isang bahagi ng mukha. Ang ahensya ay bumuo ng mga pangunahing visual na ilustrasyon na nakabatay sa pagkakatugma ng iba't ibang representasyon ng harlequin na naglalayong magbigay ng liwanag sa pagkakaiba sa pagitan ng nakakatawang representasyon ng karakter at ang katotohanan ng pamumuhay kasama ang Harlequin syndrome, na nagbibigay-diin sa pangangailangan para sa higit na pag-unawa at kamalayan ng ang kundisyon.

The Recognition

About the A' Design Award na Pilak

Ang Not Always Fun Ang Print Ad ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Not Always Fun Ang Print Ad ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Not Always Fun Ang Print Ad ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared