Waggner Coffee Pambalot ng Kape by Wallrus Design Studio

Waggner Coffee Pambalot ng Kape by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2023

Waggner Coffee Pambalot ng Kape

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #151041

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Colors

The Design

About Waggner Coffee Pambalot ng Kape

Ang Waggner Coffee ay isang disenyo ng pambalot para sa isang German na tatak ng kape. Ang pouch ay may guhit ng mga lumang German na kahoy na bintana, na iginuhit sa linear na estilo, kasama ang simbolo ng tatak na inilagay sa gitna. Ipinapakita ng simbolo ang isang usa na nakaupo sa kanyang bahay habang umiinom ng kape, may liwanag sa likod nito, bilang pagtukoy sa mga taong nananatiling gising sa gabi at umiinom ng kape. Ang disenyo ay naka-print gamit ang rotogravure sa isang metalized na coffee pouch na may sukat na 100 by 70 by 280 milimetro. Ang layunin ay gawing madaling makilala ang tatak sa gitna ng maraming produkto sa istante ng tindahan.

The Recognition

About the A' Design Award na Bakal

Ang Waggner Coffee Pambalot ng Kape ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Waggner Coffee Pambalot ng Kape ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Waggner Coffee Pambalot ng Kape ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio