Ang disenyo na Odaya Home Packaging ni Elena Gamalova ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2023

Odaya Home Packaging

ni Elena Gamalova

Kliyente: ODAYA Home

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Odaya Home Packaging

Ang packaging ng Odaya Home ay kailangan upang ipakita ang pagkakayari ng ginamit na puntas ng kamay at ang simbolikong halaga ng mga palamuti. Ang pigura ng isang paboreal, ang pangunahing elemento sa unang Koleksyon ng Pangangalaga at Pag-ibig ng Odaya Home, ay isang tradisyonal na tagapag-alaga ng tahanan. Ang disenyo ng packaging ay binuo ang imahe ng paboreal sa isang pinong ginintuang sapot ng mga balahibo, na nagpapaalala sa mismong paggawa ng puntas. Ang kuwento ng tatak ay isinalaysay sa loob ng takip ng kahon ng regalo, habang ang pinong tissue paper na may slogan ng tatak na "You belong and this is home, Odaya Home" nagbibigay ng malambot na pambalot para sa pinong cotton sateen na tela sa loob.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Odaya Home Packaging ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Odaya Home Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Odaya Home Packaging ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Mga Sukat at Packaging: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Mga Tag: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Teknolohiya sa Produksyon: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Hamon sa Disenyo: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Pananaliksik: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspirasyon: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Tagal ng Proyekto: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Daloy ng Operasyon: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Mga Patent: Copyrights belong to Elena Gamalova, 2023.
Mga Credit ng Larawan: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home