Geneo Disenyo ng Showroom ni Belina Zhang

Ang disenyo na Geneo Disenyo ng Showroom ni Belina Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Interyor na Espasyo at Eksibisyon.

BronseInteryor· 2023

Geneo Disenyo ng Showroom

ni Belina Zhang

Kliyente: Shanghai Brander Brand Design., Ltd

Nagwagi ng A' Design Award na Bronse sa Kategoryang Interyor

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Mga Kulay

Ang Disenyo

Tungkol sa Geneo Disenyo ng Showroom

Ang Geneo ay isang showroom na idinisenyo para sa isang brand ng skin care na pinagsasama ang teknolohiya at natural na sangkap. Ang 280 metro kuwadradong espasyo ay gumagamit ng tubig, halaman, at oxygen bilang mga pangunahing tema. Ang lugar ng pasukan ay may dumadaloy na water light feature, isang bubble wall, isang portrait wall, at isang 5D cinema. Ang bubble wall ay maaaring i-rotate, at ang liwanag ay naglalantad ng iba't ibang halaman sa loob nito. Sa video area, ang ceiling lighting at fragrance system ay nagbabago ayon sa nilalaman ng pelikula. Ang pseudo cement at terrazzo ay nagbibigay ng natural at primitive na hitsura, habang ang lahat ng sulok ng dingding ay pinabilog at kinintal nang de-kamay.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Geneo Disenyo ng Showroom ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Geneo Disenyo ng Showroom ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Geneo Disenyo ng Showroom ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Mga Sukat at Packaging: Showroom covering 280m²
Mga Tag: beauty, tech, nature, interior, branding
Teknolohiya sa Produksyon: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Hamon sa Disenyo: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Pananaliksik: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspirasyon: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Tagal ng Proyekto: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Daloy ng Operasyon: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.