AS Women Empowerement Korporatibong Regalo by Antonia Skaraki

AS Women Empowerement Korporatibong Regalo by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bakal in Disenyo ng Panregalong Kagamitan Competition Category.

BakalPanregalong Kagamitan· 2024

AS Women Empowerement Korporatibong Regalo

by Antonia Skaraki

Client: As

A' Design Award na Bakal Winner in Panregalong Kagamitan Category

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Colors

The Design

About AS Women Empowerement Korporatibong Regalo

Nagpasya ang A|S na magdisenyo ng taunang korporatibong regalo bilang pahayag at panawagan na hinimok ng pangangailangang bigyan ng kapangyarihan ang mga kababaihan anuman ang kanilang etnisidad, relihiyon, o katayuang panlipunan. Ang Cretan Tsikoudia, isang tradisyonal na inuming Griyego, ay puno sa mga boteng hinubog upang sumimbolo sa iba't ibang kababaihan, bawat isa ay may natatanging mukhang luad bilang tapon, na estilisikong inspirado ng sinaunang mga pigura ng Cycladic. Ipinahayag nito ang mga temang Kalayaan, Pagbabago, Pagkakapantay-pantay, Katarungan, Edukasyon, Pagpili, at Lakas. Ang bawat bote ay inilagay sa natatanging kahon na may artistikong representasyong grapikal at poster sa dingding.

The Recognition

About the A' Design Award na Bakal

Ang AS Women Empowerement Korporatibong Regalo ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang AS Women Empowerement Korporatibong Regalo ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang AS Women Empowerement Korporatibong Regalo ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi