The Wine Bag Packaging by Antonia Skaraki

The Wine Bag Packaging by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2024

The Wine Bag Packaging

by Antonia Skaraki

Client: The Wine Bag

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #152156

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Colors

The Design

About The Wine Bag Packaging

Eksklusibong ginawa para sa Lidl bilang Christmas Limited Edition, nilikha ng AS ang packaging para sa 1.5lt wine-in-box semi-dry wine para sa kliyente na The Wine Barrel. Ang lalagyan ay dinisenyo upang magmukhang isang handbag, na may mga gintong elemento upang lumikha ng festive na atmospera at magbigay ng pakiramdam ng luho. Ang pagsasama ng leather texture ay nagpataas ng anyo nito, na nagbigay ng realistiko at mamahalin na dating. Upang makumpleto ang transformasyon, isang pulang tali ay ikinabit bilang strap, na nagdagdag ng authenticidad sa disenyo ng bag.

The Recognition

About the A' Design Award na Bronse

Ang The Wine Bag Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang The Wine Bag Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang The Wine Bag Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas