Zongchuan 1929 Packaging ng Pagkain by Wei Jiang

Zongchuan 1929 Packaging ng Pagkain by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2024

Zongchuan 1929 Packaging ng Pagkain

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Packaging ng Pagkain

Ang Zongchuan 1929 ay nagsisilbi rin bilang natatanging pagpapala para sa tumatanggap. Bilang regalo para sa Dragon Boat Festival, mahalaga ang papel nito sa paghahatid ng damdamin sa pagitan ng mga tao. Ang temperamento at kultura na ipinakikita nito ay sumasalamin sa personalidad at kalinangan ng nagbibigay ng regalo. Ang Zongchuan 1929 ay dinisenyo upang magbigay ng pakiramdam ng sigla sa mga kalye ng Chang'an at ng init ng mga tao nito. Ang natatanging proseso ng pagbubukas ng kahon at pag-print, gayundin ang paggamit ng napapanatiling papel, ay sumasalamin din sa panlipunang responsibilidad ng brand bilang matagal nang itinatag na tautak na Tsino.

The Recognition

About the A' Design Award na Pilak

Ang Zongchuan 1929 Packaging ng Pagkain ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Zongchuan 1929 Packaging ng Pagkain ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Zongchuan 1929 Packaging ng Pagkain ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd