Shede Spirit Oriental Wisdom Pakete ng Alak ni Songbai Wang, Yao Wu and Xuan’ang Pu

Ang disenyo na Shede Spirit Oriental Wisdom Pakete ng Alak ni Songbai Wang, Yao Wu and Xuan’ang Pu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2024

Shede Spirit Oriental Wisdom Pakete ng Alak

ni Songbai Wang, Yao Wu and Xuan’ang Pu

Kliyente: Shede Spirits Co., Ltd

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Shede Spirit Oriental Wisdom Pakete ng Alak

Ang Shede Spirit Oriental Wisdom ay isang gift box na nilikha para sa isang produktong alak mula sa Tsina. Iniuugnay ng disenyo ang brand sa Weiqi, ang board game na kilala rin bilang Go. Ang mga bote ng alak ay hinubog na parang itim at puting mga bato ng Weiqi, at ang mga bilugang anyo nito ay komportableng hawakan. Sa pagbukas ng kahon, makikita ang isang klasikong laro ng Weiqi na ipinapakita sa anyong grapiko. Kasama rin ang mga mangkok ng bato ng Weiqi at isang Weiqi board, kaya maaaring laruin ang laro habang tinatamasa ang alak. Ang kahon ay gawa sa kraft paper corrugated board upang mabawasan ang aksayang materyales.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Shede Spirit Oriental Wisdom Pakete ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Shede Spirit Oriental Wisdom Pakete ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Shede Spirit Oriental Wisdom Pakete ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Mga Sukat at Packaging: 312mm*312mm*142mm
Mga Tag: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Teknolohiya sa Produksyon: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Hamon sa Disenyo: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Pananaliksik: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspirasyon: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Tagal ng Proyekto: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Daloy ng Operasyon: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Mga Miyembro ng Koponan: Songbai Wang,
Yao Wu,
Xuan’ang Pu