Eidon Avec Packaging ng Beer ni Lin Zhang and Chengbin Jiang

Ang disenyo na Eidon Avec Packaging ng Beer ni Lin Zhang and Chengbin Jiang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2024

Eidon Avec Packaging ng Beer

ni Lin Zhang and Chengbin Jiang

Kliyente: China Qingdao Eidon Avec Beer Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Eidon Avec Packaging ng Beer

Ang Eidon Avec ay isang gift box set na nilikha para sa isang serye ng panlasa ng apat na craft beer. Ang set ay naglalaman ng apat na aluminum na bote, bawat isa ay 250 milimetro ang taas, sa loob ng isang panlabas na kahon na may sukat na 420 milimetro ang haba, 270 milimetro ang taas, at 130 milimetro ang lalim. Apat na orihinal na ilustrasyon ang ginuhit ng kamay at ginawang digital, isa para sa bawat beer. Ang mga likhang sining ay may iisang mitikal na kuwento na inspirasyon mula sa mga alamat ng Europa at sa sining ng paggawa ng beer. Ang malaking format ng bote ay nagbibigay ng espasyo para sa buhay na larawan. Angkop din ang set bilang regalo tuwing mga pagdiriwang.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Eidon Avec Packaging ng Beer ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Eidon Avec Packaging ng Beer ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Eidon Avec Packaging ng Beer ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Mga Sukat at Packaging: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Mga Tag: Craft beer design，China design，illustration design
Teknolohiya sa Produksyon: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Hamon sa Disenyo: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Pananaliksik: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspirasyon: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Tagal ng Proyekto: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Mga Miyembro ng Koponan: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng