Guyuelongshan Pakete para sa Alak na Bigas ng Tsina by Yuejun Chen

Guyuelongshan Pakete para sa Alak na Bigas ng Tsina by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2024

Guyuelongshan Pakete para sa Alak na Bigas ng Tsina

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Pakete para sa Alak na Bigas ng Tsina

Ang Guyuelongshan ay isang disenyo ng pakete para sa isang alak na bigas ng Tsina mula sa Zhejiang, China. Ang alak ay ginagawa gamit ang tradisyonal na proseso at may mababang nilalaman ng alkohol, na ginagawang angkop ang inumin para sa pang-araw-araw na paggamit ng mga mas batang mamimili. Ang pakete ay sumusunod sa estetika ng Chinese landscape painting, at ang anyo ng lalagyan ay nagpapahiwatig ng mga bundok, tubig at paglubog ng araw. Layunin ng disenyo na baguhin ang simpleng hitsura ng mas lumang pakete ng alak na bigas at ipakita ang kulturang Oriental sa makabagong paraan. Ang pakete ay may sukat na 340 mm ang lapad, 130 mm ang lalim at 150 mm ang taas.

The Recognition

About the A' Design Award na Pilak

Ang Guyuelongshan Pakete para sa Alak na Bigas ng Tsina ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Guyuelongshan Pakete para sa Alak na Bigas ng Tsina ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Guyuelongshan Pakete para sa Alak na Bigas ng Tsina ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.