Chavannes Tea Package (Pakete ng Tsaa) by Yifu Pan

Chavannes Tea Package (Pakete ng Tsaa) by Yifu Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2025

Chavannes Tea Package (Pakete ng Tsaa)

by Yifu Pan

Client: Chavannes

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #155257

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Colors

The Design

About Chavannes Tea Package (Pakete ng Tsaa)

Ang Chavannes ay isang pakete ng tsaa na nilikha bilang isang magkasanib na proyekto sa pagitan ng Chavannes Tea at ng Dunhuang Museum sa China. Ang pakete ay bahagi ng isang serye na binubuo ng pitong bahagi, na inspirasyon ng sinaunang Silk Road, at ang edisyong ito ay ginagamit ang Dunhuang sa Gansu Province bilang pangunahing tema sa biswal. Ang mga ilustrasyon ng Flying Apsaras mula sa mga mural ng Dunhuang ay pinagsama sa Wuyi Rock Tea upang ipakita ang pagtatagpo ng Silk Road at kulturang Tsino ng tsaa. Ang gift box ay gawa sa gray board at espesyal na papel gamit ang hot stamping, UV, at relief printing. Dalawang magkasalungat na drawer ang naglalaman ng tatlong maliliit na kahon bawat isa, at bawat kahon ay naglalaman ng isang tea bag.

The Recognition

About the A' Design Award na Bronse

Ang Chavannes Tea Package (Pakete ng Tsaa) ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Chavannes Tea Package (Pakete ng Tsaa) ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Chavannes Tea Package (Pakete ng Tsaa) ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan