Hugoo Shoulder Bag na may Hip Seat by Yasuhiro Yamamoto

Hugoo Shoulder Bag na may Hip Seat by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Produkto para sa Sanggol, Bata at mga Anak Competition Category.

BronseProdukto para sa Sanggol· 2024

Hugoo Shoulder Bag na may Hip Seat

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award na Bronse Winner in Produkto para sa Sanggol Category

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Verified Award Winner

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Colors

The Design

About Hugoo Shoulder Bag na may Hip Seat

Ang Hugoo ay isang shoulder bag na may built-in na hip seat para sa mga paglabas kasama ang mga bata. Pinapanatili ng bag ang hugis ng karaniwang shoulder bag habang sumusuporta sa isang bata sa isang padded na upuan. May apat na bulsa na inayos ayon sa gamit, kaya't isang bag lamang ang kailangan para dalhin ang mga bagay na kailangan sa isang araw ng paglabas. Ang panloob na lining ay kulay dilaw upang madaling makita ang mga laman nito, at may isang bulsa na nagbibigay-daan upang direktang mahugot ang isang wiping sheet. Gawa sa CORDURA fabric ang bag, na pinili dahil sa lakas at tibay nito. Kapag hindi na kailangan ang hip seat, magagamit pa rin ang Hugoo bilang isang ordinaryong shoulder bag.

The Recognition

About the A' Design Award na Bronse

Ang Hugoo Shoulder Bag na may Hip Seat ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Hugoo Shoulder Bag na may Hip Seat ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Hugoo Shoulder Bag na may Hip Seat ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama