Moon and Chess Pangunahing Tungkulin: Packaging ng Mooncake ni Chen Di and Sun Sheng

Ang disenyo na Moon and Chess Pangunahing Tungkulin: Packaging ng Mooncake ni Chen Di and Sun Sheng ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2024

Moon and Chess Pangunahing Tungkulin: Packaging ng Mooncake

ni Chen Di and Sun Sheng

Kliyente: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Moon and Chess Pangunahing Tungkulin: Packaging ng Mooncake

Teksto ng Aklat: Ang Moon and Chess ay isang gift box ng mooncake na nilikha para sa Mid-Autumn Festival. Pinagsasama ng packaging ang mga motif mula sa Chinese painting na Prosperous Suzhou kasama ang kulturang chess. Asul ang pangunahing kulay, na sinasalungguhitan ng orange, makinis na mga linya, at detalyadong mga disenyo. Ang panlabas na kahon ay lumalawak upang maging isang mesa, at ang panloob na kahon ay inilalagay sa ibabaw nito upang maghain ng tsaa. Kapag ibinaligtad ang ibabaw ng mesa, may lumalabas na chessboard, kung saan maaaring ilagay ang mga chess piece para sa isang laro. Ang mga recyclable na materyales at waterproof na paggamot ay nagbabawas ng basura. Ang kahon ay may sukat na 30 sa 20 sa 5 sentimetro.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Moon and Chess Pangunahing Tungkulin: Packaging ng Mooncake ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Moon and Chess Pangunahing Tungkulin: Packaging ng Mooncake ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Moon and Chess Pangunahing Tungkulin: Packaging ng Mooncake ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Mga Sukat at Packaging: Length:30cm
Width:20cm
Height:5cm
Mga Tag: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Teknolohiya sa Produksyon: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Hamon sa Disenyo: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Pananaliksik: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspirasyon: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Tagal ng Proyekto: Time: 20230601-20230920
Address: Suzhou
Daloy ng Operasyon: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Mga Patent: none
Mga Miyembro ng Koponan: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Mga Credit ng Larawan: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.