Tamausagi Naka-boteng Tsaa by Hisamichi Kasai

Tamausagi Naka-boteng Tsaa by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2024

Tamausagi Naka-boteng Tsaa

by Hisamichi Kasai

Client: Shunbin inc.

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Tamausagi Naka-boteng Tsaa

Ang Tamausagi ay isang naka-boteng Japanese tea na tinimpla gamit ang Uji Gyokuro, isang tsaang ginawa sa pamamagitan ng tradisyonal na pamamaraang Uji ng Kyoto. Ang bote ay may simpleng anyo na hango sa wabi-sabi, ang Hapones na estetika ng pagiging payak. Ang simbolo nito ay isang kuneho na gumabay sa tagapagbantay na diyos ng Uji. Inilalarawan ng bote ang isang gabing maliwanag ang buwan na may manipis na mga ulap, isang pagtukoy sa pamamaraang Gyokuro ng paglilim ng mga dahon ng tsaa mula sa araw. Nilagyan ito ng gintong dekorasyon na may magaspang na tekstura at banayad na kinang. Hinaharangan ng itim na bote ang liwanag at pinoprotektahan nito ang tsaa. Ang isang bilog na bintana sa kahon ay nagpapakita ng simbolo ng kuneho.

The Recognition

About the A' Design Award na Pilak

Ang Tamausagi Naka-boteng Tsaa ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Tamausagi Naka-boteng Tsaa ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Tamausagi Naka-boteng Tsaa ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Dimensions & Packaging: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Tags: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Production Technology: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Design Challenge: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Research: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspiration: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Project Duration: This brand was launched in Kyoto, Japan in September 2020.
Operation Flow: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patents: Trademark: 2023 Kyoto Tea Cooperative
Team Members: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Image Credits: Shunbin Co., Ltd.