Aeon Wallet Kumpletong Aplikasyong Pananalapi by Fourdigit Inc.

Aeon Wallet Kumpletong Aplikasyong Pananalapi by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software Competition Category.

BronseMobile· 2024

Aeon Wallet Kumpletong Aplikasyong Pananalapi

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

A' Design Award na Bronse Winner in Mobile Category

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Verified Award Winner

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Colors

The Design

About Aeon Wallet Kumpletong Aplikasyong Pananalapi

Ang Aeon Wallet ay isang komprehensibong serbisyong pinansyal na inaalok ng Aeon Group, isang malaking konglomerado na may 17,900 tindahan at 9 trilyon yen sa benta. Mayroon itong 48.24 milyong miyembro ng credit card at nag-aalok ng iba't ibang serbisyong pinansyal bilang isang integrated na kumpanya. Ang Aeon Wallet ay may simple at madaling maintindihang disenyo na maaaring gamitin ng sinuman. Sa pamamagitan ng pagmumungkahi ng mga mahahalagang pangangailangan ayon sa konteksto ng user, binibigyan sila ng personalized na karanasan. Bumuo kami ng isang serbisyong pinansyal na nagpapahintulot sa mga user na makuha nang maginhawa ang impormasyong tunay na kailangan nila.

The Recognition

About the A' Design Award na Bronse

Ang Aeon Wallet Kumpletong Aplikasyong Pananalapi ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Aeon Wallet Kumpletong Aplikasyong Pananalapi ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Aeon Wallet Kumpletong Aplikasyong Pananalapi ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.