Lighting Tunnel Booth para sa Eksibisyon by Nargiza Usmanova

Lighting Tunnel Booth para sa Eksibisyon by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bakal in Disenyo ng Arkitektura, Interyor at Eksibisyon ng Trade Show Competition Category.

BakalTrade Show· 2024

Lighting Tunnel Booth para sa Eksibisyon

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award na Bakal Winner in Trade Show Category

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Colors

The Design

About Lighting Tunnel Booth para sa Eksibisyon

Ang Lighting Tunnel ay isang booth para sa eksibisyon na dinisenyo para sa kompanya ng ilawan na GVA Lighting. Ang mga zig-zag na dingding ay bumubuo ng isang arkitekturang tunel, kasama ang mga lighting fixture na nakalagay sa magkabilang gilid. Pinatingkad ang isang sentral na komposisyon ng mga halaman sa pamamagitan ng flexible na LED lighting, habang ang mga pahilis na puting dingding naman ay binibigyang-diin ng ilang sistema ng ilaw. Ang istruktura ay gawa sa kahoy at metal na may mga MDF panel, vinyl na pambalot, at isang repleksibong sahig. Ang booth ay may sukat na 8500 by 3500 by 3000 milimetro. Ang malawak na hanay ng mga kulay na nililikha ng mga fixture ay tumutulong upang mapansin ang booth sa gitna ng eksibisyon.

The Recognition

About the A' Design Award na Bakal

Ang Lighting Tunnel Booth para sa Eksibisyon ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Lighting Tunnel Booth para sa Eksibisyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Lighting Tunnel Booth para sa Eksibisyon ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting