T'aom Pangunahing Tungkulin: Packaging ng Katas ng Prutas by Binggrae Design Team

T'aom Pangunahing Tungkulin: Packaging ng Katas ng Prutas by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2024

T'aom Pangunahing Tungkulin: Packaging ng Katas ng Prutas

by Binggrae Design Team

Client: Binggrae

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #158707

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Colors

The Design

About T'aom Pangunahing Tungkulin: Packaging ng Katas ng Prutas

Teksto ng Aklat: Ang T'aom ay isang disenyo ng packaging na nilikha para sa isang de-refrigerate na brand ng katas ng prutas na gawa lamang mula sa natural na sangkap. Ginagamit ng logo ng brand ang quotation marks bilang color accent, at lumalabas ang mga larawan ng sariwang prutas sa lahat ng produkto upang magbigay ng nagkakaisang tingin sa buong hanay. Ang packaging ay pinlano upang mabawasan ang basura. Isang strip cap ang pumapalit sa aluminum na takip, at madaling humihiwalay ang eco label kapag nadikit ito sa tubig, na tumutulong sa mga konsumer sa pag-recycle. Sinasaklaw ng T'aom range ang mga bote ng katas, karton ng katas, at ice cream bars na may lasang prutas.

The Recognition

About the A' Design Award na Bronse

Ang T'aom Pangunahing Tungkulin: Packaging ng Katas ng Prutas ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang T'aom Pangunahing Tungkulin: Packaging ng Katas ng Prutas ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang T'aom Pangunahing Tungkulin: Packaging ng Katas ng Prutas ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae