Mtown Makadi Heights Sentro ng Lungsod by Innovation Design Studio

Mtown Makadi Heights Sentro ng Lungsod by Innovation Design Studio is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bakal in Pagpaplano ng Lungsod at Disenyong Urban Competition Category.

BakalPagpaplano ng Lungsod· 2024

Mtown Makadi Heights Sentro ng Lungsod

by Innovation Design Studio

Client: Innovation Design Studio

A' Design Award na Bakal Winner in Pagpaplano ng Lungsod Category

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Colors

The Design

About Mtown Makadi Heights Sentro ng Lungsod

Ang disenyo ng Mtown ay umiikot sa isang sentral na gulugod, na nagsasama ng mga bloke ng gusali upang ikonekta ang proyekto sa pangunahing node. Ang mga intimong piazza sa pagitan ng mga cluster ay nag-aalok ng iba't ibang karanasan. Ang paglikha ng berdeng gulugod na nakahain sa sentral na parke ay nagtataguyod ng mas malalim na koneksyon sa kalikasan. Ang disenyo ay umuuna sa kapakanan, isinasaalang-alang ang panlipunan, pisikal, mental, at emosyonal na epekto sa mga naninirahan at komunidad. Ang disenyo ay sumasalamin sa holistikong pamamaraan na nakatuon sa espasyong nakasentro sa kapakanan at pagiging malalakaran. Ang paglikha ng isang kasiya-siyang paglalakad sa buong taon ay isa sa pangunahing layunin sa pamamagitan ng pagdaragdag ng mga liliman sa buong gulugod.

The Recognition

About the A' Design Award na Bakal

Ang Mtown Makadi Heights Sentro ng Lungsod ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Mtown Makadi Heights Sentro ng Lungsod ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Mtown Makadi Heights Sentro ng Lungsod ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: M-Town design revolves around a central spine, incorporating building blocks to connect the project with the main node. Intimate piazzas between clusters offer diverse experiences. Creating a green spine overlooking the central park, promotes a deeper connection with nature. The design prioritizes well-being, considering social, physical, mental, and emotional effects on occupants and communities. The design reflects a holistic approach focusing on well-being-centric space and walkability.
Dimensions & Packaging: Land Area:197,000 sqm
Footprint: 20%
BUA: 101,500 sqm
Level difference 23 meters
Land Dimensions: 655m x 420m
46% of the Built-up area is dedicated for residential units and the rest is dedicated for the retail, commercial, hotels and amenities.
Surrounded by residential neighborhoods
Tags: downtown, Mixed-use, spine, spiralspine, Mtown, Nightlife, alive, Integrated, Wellness, Walkabletown
Production Technology: The design was produced after a back and forth open discussions with the client to get a full understanding of their requirements. We started by introducing three different directions which gave us the opportunity to brainstorm with the client unlocking the full potential of our concept design. We used AutoCad, Sketchup, 3Dmax, Photoshop and InDesign to illustrate and present our design.
Design Challenge: The main challenge while designing this project was the level difference within the site and how to make use of that 20m difference creating an interesting integrated outdoor space. The other challenge was to come Up with an innovative downtown fabric and creating different vibe for each cluster connecting them all with the main spine harmoniously.
Another challenge is to keep this large open space walkable and safe for pedestrians without vehicles interference.
Research: Our research was based on the site studies and analysis in terms of contour lines, level difference, climate impact, the surrounding and the accessibility to the site whether for vehicles or the pedestrians access. In addition to the sea view studies. Our research was also focusing how to incorporate the wellness principles within the design as we believe that the urban fabric and architecture has a high impact on the well-being of the end-user.
Inspiration: Inspired by the unique shape of the land, the level difference within the land and the wellness concept. We are very keen to implement wellness principles within our design as we believe the urban and architecture fabric has a huge impact on the mood and well-being of the user.
The shape of the land effortlessly imposed the concept of the spiral spine connecting all the clusters and amenities with the main node and the sky piazza created as an outdoor amphitheater welcoming musical festivals.
Project Duration: The design process started in September 2023 and the project is under construction, located in the heart of Makadi Heights, merely 20 minutes from Hurghada by the Red Sea in Egypt. Makadi Height stands as a central hub, situated at the peak of Makadi Bay, at an advantageous location, positioned 78meter above sea level.
Operation Flow: Crafted with meticulous attention, our
design philosophy centers on creating
an environment that seamlessly weaves
together all essential facilities and amenities.
The intention is to craft a fully integrated
town where every conceivable need is not
only met but exceeded.
Our commitment to thoughtful planning
ensures that residents experience the
epitome of convenience and comfort,
making each aspect of daily life effortlessly
accessible within this meticulously designed
community.
Team Members: Design Director: Mahmoud Farouk, Managing Director: Alaa Abdel Hamid, Design Manager: Abdel Rahman Elshafay, Architect: Ibrahim Ismail, Architect: Mahmoud El Amir, Architect: Ahmed Helmy, Architect: Ahmed Aly, Architect: Ahmed Nazir, Architect: Moustafa Salah, Design Management: Sandy Sawiris
Image Credits: Main Image 3D Artist & Illustrator Atelier 23
Image #1 3D Artist & Illustrator Atelier 23
Image #2 3D Artist & Illustrator Atelier 23
Image #3 3D Artist & Illustrator Atelier 23
Image #4 3D Artist & Illustrator Innovation Design Studio