Hangzhou Scenery Pangunahing Tungkulin: Packaging ng Mineral Water by Peng Guozhi

Hangzhou Scenery Pangunahing Tungkulin: Packaging ng Mineral Water by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2024

Hangzhou Scenery Pangunahing Tungkulin: Packaging ng Mineral Water

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award na Bronse Winner in Pakete Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Pangunahing Tungkulin: Packaging ng Mineral Water

Book Text: Ang Hangzhou Scenery ay isang serye ng packaging ng mineral water na nakabatay sa isang bote ng salamin. Ang bote ay may sukat na 60 mm ang lapad, 60 mm ang lalim at 210 mm ang taas, at may lamang 318 mililitro. Ang manipis na hugis nito ay sumusuporta sa komportableng paghawak. Salamin ang ginamit sa halip na plastik, kaya't ang bote ay maaaring muling gamitin at nababawasan ang basura. Ang mga label ay ginawa sa pamamagitan ng heat transfer printing at sumasaklaw sa malaking bahagi ng salamin. Ipinapakita ng mga ilustrasyon ang mga tanyag na lugar sa Hangzhou, China, kabilang ang West Lake, Grand Canal, at Xixi National Wetland Park.

The Recognition

About the A' Design Award na Bronse

Ang Hangzhou Scenery Pangunahing Tungkulin: Packaging ng Mineral Water ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Hangzhou Scenery Pangunahing Tungkulin: Packaging ng Mineral Water ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Hangzhou Scenery Pangunahing Tungkulin: Packaging ng Mineral Water ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi