Green Field Watchmen Pagbabalot ng Bigas by Peng Guozhi

Green Field Watchmen Pagbabalot ng Bigas by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2024

Green Field Watchmen Pagbabalot ng Bigas

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Field Watchmen Pagbabalot ng Bigas

Ang disenyo ng pagbabalot para sa seryeng ito ng ekolohikal na bigas ay nakaugat din sa malalim na estratehikong pananaw. Sa mabilis na pag-unlad ng ekonomiya ng Tsina, inuuna ng mga mamimili sa Tsina ang kaligtasan at lasa kapag bumibili ng bigas. Nang mapansin na ang mga brand ng ekolohikal na bigas ay pangunahing nagbibigay-diin sa kaligtasan nang hindi kinikilala ang mas malaking halaga ng pagiging masarap, pinangalanan ng team ang brand na Green Field Watchmen. Binibigyang-diin ng team ang panukalang pambenta na ang ekolohikal na bigas ay mas masarap, na makikita sa paglikha ng seryeng ito.

The Recognition

About the A' Design Award na Pilak

Ang Green Field Watchmen Pagbabalot ng Bigas ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Green Field Watchmen Pagbabalot ng Bigas ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Green Field Watchmen Pagbabalot ng Bigas ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions & Packaging: Width 245mm xDepth 90mm x Height 340mm
Tags: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Production Technology: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Design Challenge: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Research: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiration: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Project Duration: October 2023,launched in Hangzhou, China.
Operation Flow: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Team Members: Peng GuoZhi