Bedtime Story Packaging ng Boutique Chocolate by Xi Yang

Bedtime Story Packaging ng Boutique Chocolate by Xi Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2024

Bedtime Story Packaging ng Boutique Chocolate

by Xi Yang

Client: Amovo

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Bedtime Story Packaging ng Boutique Chocolate

Ito ay isang disenyo ng packaging para sa isang serye ng gourmet na tsokolate. Ang mga grapiko sa panlabas na kahon ay nagpapahiwatig ng natatanging karanasan sa lasa ng bawat flavor ng tsokolate: maging ito ay makintab, masigla, o misteryoso at kakaiba. Hindi tulad ng karamihan sa packaging ng tsokolate na gumagamit ng direktang mga larawan ng pagkain bilang biswal na elemento upang kumatawan sa lasa ng produkto, ang seryeng ito ay nagpapahayag ng malalim na mga asosasyon at emosyonal na pagbabago na dulot ng lasa sa pamamagitan ng kakaibang grapiko na may dalang kuwento.

The Recognition

About the A' Design Award na Pilak

Ang Bedtime Story Packaging ng Boutique Chocolate ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Bedtime Story Packaging ng Boutique Chocolate ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Bedtime Story Packaging ng Boutique Chocolate ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Dimensions & Packaging: 19X7X4.5CM
Tags: Chocolate, Gourmet Chocolate
Production Technology: The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Inspiration: Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Duration: The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

Read the Press Release