Chinese Lion Sticker ng Kotse by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award na Ginto in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

GintoPag-aanunsyo· 2024

Chinese Lion Sticker ng Kotse

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award na Ginto Winner in Pag-aanunsyo Category

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Verified Award Winner

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Colors

The Design

About Chinese Lion Sticker ng Kotse

Ang Chinese Lion ay isang limited edition na set ng sticker ng kotse na nilikha para sa sasakyang Fengxing T5 EVO. Ang disenyo ay isang masining na interpretasyon ng leon ng Tsina, na inilagay sa ibabaw ng base ng mga tradisyonal na pattern ng Tsina. Pinagsama ang three dimensional na geometry, pop art at abstract art upang bigyan ang mga grapiko ng batang-bata at dinamikong karakter na naglalayong makaakit sa mas batang mga drayber. Ang lahat ng artwork ay inihanda bilang vector illustration at ginawa sa PVC film, na inilapat bilang semi wrap na may sukat na 4565 x 800 milimetro. Tatlong opsyon ng kulay ang inaalok.

The Recognition

About the A' Design Award na Ginto

Ang Chinese Lion Sticker ng Kotse ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Chinese Lion Sticker ng Kotse ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Chinese Lion Sticker ng Kotse ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao