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Pepsi Super Bowl LVII Alumitek Pangunahing Function: Packaging ng Inumin by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Pangunahing Function: Packaging ng Inumin by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.


BronsePakete· 2024

Pepsi Super Bowl LVII Alumitek Pangunahing Function: Packaging ng Inumin

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #159650

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Pangunahing Function: Packaging ng Inumin

Book Text: Ang Pepsi Super Bowl LVII Alumitek ay isang limitadong edisyon ng bote ng inumin na nilikha para sa isang malaking football event na ginanap sa Phoenix, Arizona. Ang disenyo ay hango sa nakapaligid na tanawin ng disyerto, na kilala sa malawak na kalangitan at natatanging flora at fauna nito. Ang isang buhay na gradient ay dumadaloy mula itim tungo sa lila at kahoy-dahon, na gumugunita sa isang Arizona sunrise. Itinulak ang mga kakayahan sa pag-print upang bumuo ng isang pakiramdam ng lalim. Inilagay ang mga silhouette na icon sa buong tanawin ng disyerto ng mga kaktus at mga palumpong, bilang pagpupugay sa lokal na wildlife tulad ng mga coyote, ahas, at ibon.

The Recognition

About the A' Design Award na Bronse

Ang Pepsi Super Bowl LVII Alumitek Pangunahing Function: Packaging ng Inumin ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Pepsi Super Bowl LVII Alumitek Pangunahing Function: Packaging ng Inumin ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Pepsi Super Bowl LVII Alumitek Pangunahing Function: Packaging ng Inumin ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration
Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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