Catvas Tabla ng Pagkalmot para sa Pusa by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bakal in Disenyo ng Pangangalaga sa Alagang Hayop, Laruan, Gamit at Produkto para sa mga Hayop Competition Category.
BakalPangangalaga sa Alagang Hayop· 2024
Catvas Tabla ng Pagkalmot para sa Pusa
Client: Livelyhood
A' Design Award na Bakal Winner in Pangangalaga sa Alagang Hayop Category
Verified Award Winner
Verify Award Status for #159966The Design
About Catvas Tabla ng Pagkalmot para sa Pusa
Ang Catvas ay isang bagong produkto para sa alagang hayop na muling humuhubog sa pagkalmot mula sa mapanirang gawi tungo sa malikhang proseso. Binibigyan nito ang mga tao at mga pusa ng pagkakataong sama-samang lumikha ng kanilang mga espasyong tinitirhan. Ang dinisenyo na tela na may dalawang patong ay unti-unting magpapakita ng natatanging epektong kawangis ng pagpipinta habang ang mga pusa ay kumakalmot. Ang pinalitang panel na tela para sa pagkalmot ay hindi na lamang itinatagpon bilang basura kundi gumaganap na parang alaala upang itala at panatilihin ang mga bakas ng buhay ng pusa sa mas masining na paraan.
The Recognition
About the A' Design Award na Bakal
Ang Catvas Tabla ng Pagkalmot para sa Pusa ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Catvas Tabla ng Pagkalmot para sa Pusa ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Catvas Tabla ng Pagkalmot para sa Pusa ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
- Dimensions & Packaging
- 300 mm x 430 mm x 370 mm
- Tags
- Cat Painting, Pet Product, Co-creation Across Species
- Production Technology
- Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
- Research
- For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.
For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things. - Inspiration
- From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
- Project Duration
- The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
- Operation Flow
- The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
- Team Members
- Mingye Wang
Xuyang Zhang
Xiaofang Li
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