Ang disenyo na Kweichow Moutai Sanhua Flying Apsaras Pakete ng Baijiu ni Ying Song Brand Design Shenzhen Co., Ltd ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2024

Kweichow Moutai Sanhua Flying Apsaras Pakete ng Baijiu

ni Ying Song Brand Design Shenzhen Co., Ltd

Kliyente: Kweichow Moutai Co.,Ltd.

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Kweichow Moutai Sanhua Flying Apsaras Pakete ng Baijiu

Ang Kweichow Moutai Sanhua Flying Apsaras ay isang disenyo ng packaging para sa isang Chinese baijiu na alak. Ginagamit ng disenyo ang motif na Flying Apsaras mula sa mga mural ng Dunhuang, isang elemento na matatagpuan din sa trademark ng brand. Ang pigura ay ipininta sa pamamagitan ng kamay sa istilo ng sinaunang Chinese mural art at inilagay sa maliwanag na dilaw na background, isang kulay na karaniwan sa mga mural ng Dunhuang. Ang kahon ay binubuksan mula sa kanang bahagi, at may dalawang-patong na dekorasyong hugis-ulap na nakapalibot sa bote sa loob. Ang bote ay binubuksan mula sa metal na takip sa itaas. Ang kahon ay gawa sa papel, at ang bote ay gawa sa keramika at metal.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Kweichow Moutai Sanhua Flying Apsaras Pakete ng Baijiu ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Kweichow Moutai Sanhua Flying Apsaras Pakete ng Baijiu ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Kweichow Moutai Sanhua Flying Apsaras Pakete ng Baijiu ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Mga Sukat at Packaging: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Mga Tag: Chinese Baijiu packaging, packaging design
Teknolohiya sa Produksyon: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Hamon sa Disenyo: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Pananaliksik: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspirasyon: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Tagal ng Proyekto: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Daloy ng Operasyon: The box is opened from the right side, and the bottle is opened from the top metal cap
Mga Miyembro ng Koponan: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Mga Credit ng Larawan: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen