Extra Melty Upgrade Pakete ng Mint by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.
BronsePakete· 2024
Extra Melty Upgrade Pakete ng Mint
A' Design Award na Bronse Winner in Pakete Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Pakete ng Mint
Ang koponan ng disenyo ay umikot sa ideya ng natutunaw na niyebe, na sumasagisag sa katangian ng produkto na nakakawala ng stress. Hiniling na panatilihin ang mga nakikilalang elemento ng tatak tulad ng EXTRA logo at ang swoosh, kaya visual na binago ng koponan ng disenyo ang swoosh upang maging ski run upang makabuo ng eksena kung saan ang cartoon character ay maaaring magsaya, na umalingawngaw sa tema. Kapansin-pansin na ang prutas ay hindi lamang pahiwatig ng lasa, kundi isang maliwanag na snowboard na kumpleto sa pagkukuwento. Nilalayon na ang sandali ng paglasap sa mga mint ay magdulot ng karanasang tulad ng pag-ski sa bibig pati na rin sa isipan ng mga mamimili.
The Recognition
About the A' Design Award na Bronse
Ang Extra Melty Upgrade Pakete ng Mint ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Extra Melty Upgrade Pakete ng Mint ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Extra Melty Upgrade Pakete ng Mint ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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