Judinstrom Beer Pagbabalot ng Beer by Olha Takhtarova

Judinstrom Beer Pagbabalot ng Beer by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2024

Judinstrom Beer Pagbabalot ng Beer

by Olha Takhtarova

Client: SOTB and D

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Judinstrom Beer Pagbabalot ng Beer

Ang Judinstrom Beer ay isang disenyo ng packaging na nilikha para sa isang craft brewery sa Montreal, Canada. Gumagamit ang packaging ng standard na 473 ml aluminum can, na may label na sukat 5 by 8 pulgada na naka-print sa pamamagitan ng flexography. Ipinapakita ang mga Scandinavian motif sa isang makabagong interpretasyon sa pamamagitan ng flat graphic illustrations at isang typeface na may tuwid na linya at anggulo. Pinagsasama ng color palette ang deep blue, iba't ibang shade ng abo, at puti. Pinananatili ng minimalist na layout na madaling mabasa ang pangalan ng brand, uri ng beer, at alcohol content, habang ang iisang visual core ay nagbibigay-daan sa pagdaragdag ng iba pang beer styles sa hanay ng produkto.

The Recognition

About the A' Design Award na Bakal

Ang Judinstrom Beer Pagbabalot ng Beer ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Judinstrom Beer Pagbabalot ng Beer ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Judinstrom Beer Pagbabalot ng Beer ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.