Selena Silya by Aciole Felix is a highly esteemed winner of the very prestigious 2025 A' Design Award na Pilak in Disenyo ng Muwebles Competition Category.

PilakMuwebles· 2025

Selena Silya

by Aciole Felix

Client: Morada Decor

A' Design Award na Pilak Winner in Muwebles Category

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The Design

About Selena Silya

Ang Selena ay isang silya na gawa sa kahoy na Jequitiba at natural na straw. Ang balangkas nito ay hinubog sa pamamagitan ng detalyadong CNC machining, na lumilikha ng makinis at tuloy-tuloy na mga ibabaw nang walang nakikitang mga dugtungan. Ang gawang-kamay ng mga artisano ang kumukumpleto sa pagbuo at pagkakabit ng straw. Ang straw ay dumadaloy mula sa sandalan hanggang sa upuan, na bumubuo ng isang tuloy-tuloy na elemento na nagdaragdag ng biswal na gaan sa isang monolitikong anyo. Ginamitan ito ng water-based na finish upang mabawasan ang epekto sa kapaligiran. Pinagsasama ng Selena ang minimalistang hitsura at matibay na estruktura na nilikha upang tumagal nang maraming henerasyon.

The Recognition

About the A' Design Award na Pilak

Ang Selena Silya ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Selena Silya ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Selena Silya ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Selena was designed with the aim of having a light and minimalist look. It represents a little of what we tried to convey with these innovative surfaces and transitions, resulting in the smooth shapes of a resistant and durable chair. The continuity of the straw produces a minimalist effect, and the transparency of this material generates lightness in a monolithic volume. The chair is a tactile object, to understand its complexity it is necessary to feel each transition, fit and surface.
Dimensions & Packaging: Width 0.560 mm
Depth 0.600 mm
Height 0.840 mm
Tags: minimalist design, cnc machining, jequitiba wood, portuguese straw, form and function, contemporary design, sustainable design
Production Technology: A project focused on detailed cnc programming. Added to artisanal processes that require a lot of experience and care, in the use of organic materials, such as Jequitibá wood, and natural straw.
It highlights the resistance created in the machining processes, generating precision in assembly. And its water-based finish guarantees lower environmental impact. This makes the product durable and sustainable, thinking about pieces that will be used for generations.
Design Challenge: Search for fluid surfaces, without encounters, without visible obstacles, the process of fixing the natural straw, to form the smooth piece, search for exclusive tools and solutions with partners, was a great and time-consuming challenge, but delivered an exceptional result. Furthermore, it increased our creative repertoire.
The challenge was to make an aesthetically minimalist chair, which at the same time was structurally robust, and with this appearance was ergonomically attractive.
Research: The research into the design of the brief showed us that the natural puts us in a very positive way, in tune with our ancestry, awakening intrinsic sensations that welcome us, influencing human well-being, which is why the final objective of the project was to deliver a contemporary product , made with natural materials and organic shapes.
There was also a great effort in researching technology and tools that could execute according to the project.
Inspiration: In-depth CNC machining techniques were essential to define the shape of the chair, this was exploited to the maximum.
The search for fluid and smooth surfaces, characteristics that make the piece so interesting, and that hide the formal complexity, with different visual elements.
Also the natural straw, starting at the back, moving towards the seat, generates a continuous element of visual lightness and the impression that the chair does not have many stops, making the product even more fluid.
Project Duration: The project began in Lagoa Vermelha, Rio Grande do Sul, Brazil on April 2, 2023 and ended in March 2024.
Operation Flow: The natural straw in the seat initially creates hesitation, and the feeling when sitting is one of surprise, comfort and security.
Designed with an organic shape and fluid lines, at the same time complex and intriguing, it becomes a product that also appeals to the sense of touch, going beyond ergonomics and visuals, interacting with human curiosity.
Visually light in a product with materials as noble and known for their robustness as wood, this product conveys softness and elegance.
Team Members: Design - Aciole Felix
Prototyping - Eduardo Bossardi
Approval - Rafael Schmidt
Search - Juliano Schmidt
Image Credits: Pherphoto fotografias