Scarlet Sanitary Napkin by Masoud Najafi Amirkiasar

Scarlet Sanitary Napkin by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2025

Scarlet Sanitary Napkin

by Masoud Najafi Amirkiasar

Client: Scarlet

A' Design Award na Pilak Winner in Pakete Category

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Colors

The Design

About Scarlet Sanitary Napkin

Bilang kaibahan sa kawalang-komportable at mga limitasyon na nararanasan ng mga kababaihan sa kanilang regla, ang konsepto sa likod ng pagkakabalot ng Scarlet sanitary pads ay hango sa mga ideya ng kalayaan at ginhawa, mga katangiang idinisenyo ng produkto upang maibigay. Ang kalikasan ay nagbibigay ng pakiramdam ng kapayapaan at kalayaan na kadalasang kulang sa modernong buhay-lunsod. Upang makuha ang emosyonal na ginhawang ito, ang disenyo ng pagkakabalot ay kumukuha ng inspirasyon mula sa mga tanawin ng kalikasan at gumagamit ng malambot na mga teknik ng watercolor upang ipahayag ang mga damdaming ito. Ang resulta ay isang nakakapanatag at makatulang biswal na wika na tumutugma sa pangako ng produkto na magbigay ng komportable at pag-aalaga.

The Recognition

About the A' Design Award na Pilak

Ang Scarlet Sanitary Napkin ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Scarlet Sanitary Napkin ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Scarlet Sanitary Napkin ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi