Ang disenyo na Piernas Largas Pambalot ng Alak ni Ian Wallace ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.
BronsePakete· 2025
Piernas Largas Pambalot ng Alak
ni Ian Wallace
Kliyente: Piernas Largas
Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete
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Tungkol sa Piernas Largas Pambalot ng Alak
Ang Piernas Largas ay isang disenyo ng pambalot para sa apat na iba't ibang uri ng alak. Ang bawat bote ay may sariling pangalan, konsepto, at ilustrasyon, na hango sa mga karakter at sandaling pamilyar sa mga kabataan sa Chile. Layunin ng makukulay na graphics na magbukas ng usapan at gawing sentro ng atensyon ang bote sa mga pagtitipon. Ang bawat bote ay may kapasidad na 750 ml, may taas na 300 mm, at bigat na 710 g. Ang sining ay ikinakabit gamit ang matibay na heat shrinkable sleeve na kayang tiisin ang refrigeration. Layunin nitong mag-alok ng malikhain at kaaya-ayang alternatibo sa tradisyunal na paglalahad ng alak.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Piernas Largas Pambalot ng Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Piernas Largas Pambalot ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Piernas Largas Pambalot ng Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
- Mga Sukat at Packaging
- Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
- Mga Tag
- Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
- Teknolohiya sa Produksyon
- For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
- Hamon sa Disenyo
- Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
- Pananaliksik
- Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
- Inspirasyon
- The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
- Tagal ng Proyekto
- The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
- Daloy ng Operasyon
- Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
- Mga Miyembro ng Koponan
- Freelance Designer: Ian Wallace
- Mga Credit ng Larawan
- Images: Ian Wallace
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