Ang disenyo na Stickman Pangunahing Tungkulin: Brand Identity ni Yitian Zeng ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2025

Stickman Pangunahing Tungkulin: Brand Identity

ni Yitian Zeng

Kliyente: Stickman

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Stickman Pangunahing Tungkulin: Brand Identity

Teksto ng Aklat: Ang Stickman ay isang brand identity na idinisenyo para sa isang bubble tea shop sa Kansas City. Ang identity ay nakabatay sa isang magiliw na mascot character na kumakatawan sa dalawang pangunahing produkto ng tindahan, ang bubble tea at mga skewer snack. Ang artwork ay ginawa gamit ang digital illustration at vector drawing, kaya't ang disenyo ay maaaring i-scale nang hindi nawawalan ng kalinawan. Lumalabas ang Stickman sa mga banner, isang iluminadong signage, apron, kurtina, tasa, straw, at mga delivery bag, sa metal, tela, at polypropylene. Ang layunin ay magbigay ng maligaya at malugod na tanawin para sa mga bisitang may iba't ibang edad.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Stickman Pangunahing Tungkulin: Brand Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Stickman Pangunahing Tungkulin: Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Stickman Pangunahing Tungkulin: Brand Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Mga Sukat at Packaging: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Mga Tag: branding, shop, packaging design, illustration
Teknolohiya sa Produksyon: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Hamon sa Disenyo: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Pananaliksik: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspirasyon: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Tagal ng Proyekto: The project was done within 8 months and was launched officially in May 2024.
Daloy ng Operasyon: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Mga Credit ng Larawan: Image: Yitian Zeng, 2024.