No Excuse Krus na Brochure by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bakal in Disenyong Panlipunan Competition Category.
BakalPanlipunan· 2025
No Excuse Krus na Brochure
Client: ABC Design Communication
A' Design Award na Bakal Winner in Panlipunan Category
Verified Award Winner
Verify Award Status for #164278The Design
About No Excuse Krus na Brochure
Ang disenyo ng krus na brochure na ito ay isang makapangyarihan at makabagong kasangkapan para sa pagpapalakas ng kamalayan at pagsulong ng aksyon. Ang interaktibong format nito, matapang na mga biswal, at nakaka-impluwensyang mga istatistika ay epektibong naghahatid ng urgensya ng isyu. Sa pamamagitan ng pakikipag-ugnayan sa mga gumagamit sa personal na antas at paghihikayat sa pakikilahok, ang cube ay nagsisilbing catalyst para sa pagbabago, na nagbibigay-kapangyarihan sa mga indibidwal na maging aktibong mga tagapagtaguyod para sa kaligtasan at pagkakapantay-pantay ng mga kababaihan.
The Recognition
About the A' Design Award na Bakal
Ang No Excuse Krus na Brochure ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang No Excuse Krus na Brochure ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang No Excuse Krus na Brochure ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
- Dimensions & Packaging
- Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
- Tags
- noexcuse, women, violence, abcdesign, brochure, awareness, social
- Production Technology
- The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
- Design Challenge
- The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
- Research
- The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
- Inspiration
- The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
- Project Duration
- The project started in July 2024 in Athens and finished in September 2024 in Athens.
- Operation Flow
- The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
- Team Members
- Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis
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